State Farm ups its game by pairing Patrick Mahomes with Aaron Rodgers in new commercials
Green Bay Packers quarterback Aaron Rodgers is back for another round of State Farm ads this football season, and he has a new co-star: Patrick Mahomes.
Last year's "Agent vs. Agent" campaign returns for a second season that doubles the number of MVP quarterbacks.
It also means fans get a continuation of 2018's one-sided rivalry between Rodgers’ fictional sports agent, a very insecure Gabe Gabriel (played by actor David Haydn-Jones) and his State Farm agent (mild-mannered real-life agent Patrick Minnis of Tempe, Arizona). Whether that's good news depends on how you felt about the humor level of last year's spots, which didn't seem to generate the water-cooler buzz that previous State Farm ads that co-starred former Packers linebacker Clay Matthews, an adorable dog or a pesky fly did.
But back to Mahomes ...
The Kansas City Chiefs quarterback shows up in two of three spots that will begin to roll out tonight during the Packers-Bears 2019 season-opener on NBC. The setup: Gabriel, who has jealousy issues with Rodgers' State Farm agent, has taken on Mahomes as a client in a futile attempt to make Rodgers jealous.
In "Tables Have Turned," Gabe can't wait to show Rodgers that he now has two clients, just like Rodgers has two agents. He introduces him to "my new Mahomie," Patrick Mahomes, only to have his bubble burst when Mahomes tells him the two quarterbacks are friends.
In "Gabe's Worst Nightmare," Gabe finds himself in a nightmare with 19,000 State Farm agents in a stadium where Rodgers and Mahomes are both playing for State Farm.
There's no Mahomes in the one titled "Floor It," but Judas Priest's "Breaking the Law" pops up. Rodgers is behind the wheel and Patrick Minnis in the backseat talking about how the State Farm app works: The safer you drive, the more money you save. Gabe cranks the metal song in an effort to prove that Rodgers doesn't know how to play it safe, but Rodgers hardly steps on it.
Rodgers has a long history of working with State Farm insurance, dating back to the series of “discount double check” ads that began airing in 2011. Matthews was his co-star in ads in 2016 and 2017.
Contact Kendra Meinert at 920-431-8347 or email@example.com. Follow her on Twitter @KendraMeinert.