Aaron Rodgers picks up a guitar and plays it chill for his new State Farm ad
We knew Aaron Rodgers' long hair would come in handy this year.
It makes the Green Bay Packers quarterback's disguise as an “aspiring singer-songwriter" in his newest commercial for State Farm seem effortless — tinted aviators, slouchy beanie, a hoodie and a guitar in hand, and playing it super chill when the “Jake from State Farm” character walks in.
He's hanging with his bandmates at a low-lit music store in the 30-second spot that debuted Thursday, hoping to fool Jake into giving the insurance company’s "Rodgers rate" to “regular folks like us.” When Jake breaks the news that State Farm has rates to fit anyone’s budget, the lights go down, the fog machine rolls and Rodgers dedicates a song to him.
“In that case, this goes out to an ex-best friend of mine, who took my rate, just gave it away,” Rodgers said.
The spot ends before viewers get to see his guitar chops (he does play) or if his long-standing fondness for karaoke has paid off ("Don’t Stop Believin’” by Journey and “Jack and Diane” by John Mellencamp are among his go-to songs).
Rodgers stars solo in this one, without Kansas City Chiefs quarterback Patrick Mahomes. The two NFL MVPs, who first teamed up for the State Farm ad campaign in 2019, starred in a series of spots together and separately last season. Their Super Bowl spot in February featured the added star power of Drake and Paul Rudd.
A new State Farm spot featuring Mahomes also debuted Thursday. He plays “just your typical sneakerhead” who works in a shoe store where he runs into Jake and the topic of the "Patrick price" comes up.
Additional spots featuring Rodgers have been rolled out during the season, including one in which he's a game show host and another that has him as a professional dog walker going down the sidewalk with nearly a dozen corgis.
Rodgers has a long history of working with State Farm, dating to the series of “discount double check” ads that began airing in 2011. In addition to Mahomes, his co-stars over the years have included former Packers teammates Clay Matthews, a dancing B.J. Raji, and wide receiver Randall Cobb; actors David Haydn-Jones and Adrian Martinez (the "Hey, Rodgers!" guy in the Cheesehead), and a couple of a dogs.
Contact Kendra Meinert at 920-431-8347 or firstname.lastname@example.org. Follow her on Twitter @KendraMeinert.